“Designed by the Runners”

Since its launch in 2015, the RUSH series has continued to evolve by reflecting the voices of its users. Looking back over the past 11 years, we have created more than 40 models. Sometimes I even find myself thinking, “We’re really obsessed with development.”

But backpacks used in the demanding sport of trail running are endlessly fascinating as a design theme. The challenge is how to reduce both “physical stress,” such as shoulder pain, and “mental stress,” such as difficulty using the gear—and how to solve these problems in a way that is both stylish and rational.

To achieve this, we have listened to passionate feedback from many runners at races and events, and repeated countless prototypes and field tests. It is quiet, patient work. Not particularly glamorous, but this is the development style of Paago Works.

For this new RUSH, many runners were again involved in the process, leading to a significant evolution. We want RUSH to be the ideal tool created by runners themselves. That idea is captured in the phrase “Designed by the Runners.”

If you see a RUSH on the trail, we would be happy if these words come to mind.