Can I keep going?
There are countless reasons to stop.
Pain. Fatigue.
Even the thought—“I can try again next time”—drifts in.
But I’ve run through heat, through heavy rain, through injury, for this one day.
So I keep moving forward.
Can we still evolve?
Looking back, we’ve created 40 models of RUSH.
With every iteration, we shaped each detail, relentlessly.
And still—
each time we see you pushing your limits out there, we believe: we can go further.
Without breaking your rhythm, everything you need is within reach.
The weight on your back fades away, and your focus stays on the trail ahead.
It moves with your body.
Your feet keep pressing forward.
All of it exists
to carry you through that final step you refuse to give up.
To keep moving forward.
That desire is the same—
for runners, and for us.
Let’s go.
With the fourth generation of RUSH.
The all-new RUSH
The all-new RUSH
Even easier to carry
The adjustable harness—one of RUSH’s signature features—has been significantly updated. In addition to the shoulder adjustment, a new bungee cord side adjuster has been introduced. The result is a close, secure fit that feels like it moves with you. At the same time, the range of fit has been expanded, providing a comfortable carry for runners of all shapes and sizes.
Even more intuitive to use
RUSH’s signature usability has been further refined. To ensure reliable access while running, every detail—position, angle, and depth—has been carefully rethought. From the custom-developed twist buckle to pockets designed to prevent items from falling out,every feature reflects the voices of runners.
Even more comfortable
While retaining the durability that defines RUSH, we’ve updated the fabric to pursue greater lightness and comfort. The main body uses lightweight ROBIC 100D nylon, while the back panel and harness feature highly breathable mesh that allows heat and sweat to escape. Materials are carefully selected for each model— lighter builds for smaller packs with higher ventilation needs, and more supportive constructions for larger packs under heavier loads.
Even easier to carry
The adjustable harness—one of RUSH’s signature features—has been significantly updated. In addition to the shoulder adjustment, a new bungee cord side adjuster has been introduced. The result is a close, secure fit that feels like it moves with you. At the same time, the range of fit has been expanded, providing a comfortable carry for runners of all shapes and sizes.
Even more intuitive to use
RUSH’s signature usability has been further refined. To ensure reliable access while running, every detail—position, angle, and depth—has been carefully rethought. From the custom-developed twist buckle to pockets designed to prevent items from falling out,every feature reflects the voices of runners.
Even more comfortable
While retaining the durability that defines RUSH, we’ve updated the fabric to pursue greater lightness and comfort. The main body uses lightweight ROBIC 100D nylon, while the back panel and harness feature highly breathable mesh that allows heat and sweat to escape. Materials are carefully selected for each model— lighter builds for smaller packs with higher ventilation needs, and more supportive constructions for larger packs under heavier loads.
PRODUCT
The all-new RUSH series
The all-new RUSH series
STORY
”Designed by the Runners”
Since its debut in 2015, the RUSH series has continued to evolve by reflecting the voices of RUSH runners.
Looking back, we’ve created as many as 40 models over the past 11 years—sometimes I can’t help but laugh at myself for being so obsessed with development.
But backpacks used in the demanding world of trail running never cease to fascinate me as a design challenge.
How can we minimize physical stress—like shoulder pain—and mental stress—like difficulty in use?
And how can we solve these challenges in a way that is both stylish and rational?
To answer these questions, we’ve listened to countless runners at races and events, repeating an enormous number of prototypes and field tests.
It’s not glamorous work. It takes patience.
But this is, and always has been, the Paago Works way.
For this latest RUSH, we once again worked closely with many runners, achieving a major evolution.
RUSH is meant to be the ideal gear, shaped by runners themselves.
That belief is captured in the phrase “Designed by the Runners.
If you see RUSH out on the trail,
we hope you’ll remember those words.
Tetsu Saito
PAAGOWORKS
”Designed by the Runners”
Since its debut in 2015, the RUSH series has continued to evolve by reflecting the voices of RUSH runners.
Looking back, we’ve created as many as 40 models over the past 11 years—sometimes I can’t help but laugh at myself for being so obsessed with development.
But backpacks used in the demanding world of trail running never cease to fascinate me as a design challenge.
How can we minimize physical stress—like shoulder pain—and mental stress—like difficulty in use?
And how can we solve these challenges in a way that is both stylish and rational?
To answer these questions, we’ve listened to countless runners at races and events, repeating an enormous number of prototypes and field tests.
It’s not glamorous work. It takes patience.
But this is, and always has been, the Paago Works way.
For this latest RUSH, we once again worked closely with many runners, achieving a major evolution.
RUSH is meant to be the ideal gear, shaped by runners themselves.
That belief is captured in the phrase “Designed by the Runners.
If you see RUSH out on the trail,
we hope you’ll remember those words.
Tetsu Saito
PAAGOWORKS
