Always have a camera in your heart
Introducing a stronger, lighter and more evolved Focus.
Always have a camera in your heart
Introducing a stronger, lighter and more evolved Focus.
Paagoworks
FOCUS
FOCUS
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A lightweight and durable camera bag
LIGHTWEIGHT
FOCUS is a highly weather-resistant and ultra-lightweight camera bag. With revised materials, the M size weighs 240 g and the L size 270 g, making it even lighter. It reduces strain on your body so you can stay focused on shooting. (※The video uses the M size.)
MAIN FABRIC
The main fabric uses strong yet lightweight ROBIC 66 nylon with a polycarbonate coating on the surface. While maintaining the lightweight durability of FOCUS, it is now softer and easier to handle.
WATERPROOF
It also features high water and dust resistance. The main access uses a water-resistant zipper to protect your valuable equipment from rain and dust.
Designed with a focus on accessibility and storage
MAIN COMPARTMENT
It is suitable for storing a full-frame mirrorless camera with a standard zoom lens and one additional lens. The foam divider that protects the lenses from impact is removable. The inner cloth is finished in high-visibility lime green.
FRONT POCKET
The front pocket can store essentials for shooting such as a mobile battery, media, and cables. It includes a key hook, making it convenient for attaching keys and other small items.
SIDE POCKET
Each side is equipped with a stretch mesh pocket for quick access to items such as a lens cap or a mini tripod.
BACK POCKET
The pocket on the body side is convenient for temporarily storing items such as a smartphone or tickets.
2-way design for versatile use in any situation
CHEST BAG
Using it as a chest bag while moving helps distribute the weight of the camera and reduce strain on your shoulders. ZENN, ALK, and BUDDY are equipped with O-rings, allowing easy attachment.
SHOULDER BAG
When used as a shoulder bag, attaching the included waist belt increases stability and keeps the bag closer to your body. Both the shoulder strap and waist belt are removable. The original aluminum hook is designed for easy handling, with smooth gate opening and closing.
SHOULDER STRAP
The slim shoulder pad allows quick length adjustment with a quick adjuster.
Available in two sizes to match your camera
M SIZE STORAGE EXAMPLE
Body: SONY α6400
Lens attached: SONY E PZ 18-105mm F4 G OSS
Spare lens: SONY E 35mm F1.8 OSS
Compatible with APS-C mirrorless cameras with a standard zoom lens or a compact prime lens.
Inner dimensions: 200 × 110 × 170 mm
L SIZE STORAGE EXAMPLE
Body: Sony α7R III
Lens attached: Tamron 28-75mm F/2.8 Di III RXD
Spare lens: Carl Zeiss Batis 1.8/85
Compatible with full-frame mirrorless cameras with a standard zoom lens or a compact prime lens.
Inner dimensions: 200 × 120 × 200 mm
DESIGNER'S VOICE
It may sound obvious—almost too obvious—but it matters more than equipment, skills, or even talent. Especially in the outdoors, “being there” is not easy. Unlike shooting table photos at a café in the afternoon, you have to get there on your own feet. To capture the best scenery, the best season, and the perfect moment, you have to make the effort to reach that place.
I love photography, and I’ve always brought a camera with me on outdoor trips. I follow my curiosity and press the shutter whenever something catches my eye. But when I look back at my photos later, I often feel that their true value lies not just in how they turned out, but in the fact that I was there, at that moment. To make that happen, I need to carry my camera more actively—and that’s why I designed the first FOCUS.
Now in its third generation, the new FOCUS was developed around the theme of being “lighter and stronger” to further improve mobility.
The main fabric uses a ripstop material made from durable 66 nylon arranged in a grid, with a carbonate coating applied to enhance water resistance. Compared to the previous PVC coating, it is lighter and has a lower environmental impact. We also reworked the pattern multiple times to minimize seams and zipper length, and even perforated the protective foam with countless small holes to reduce weight as much as possible. As a result, the new model is about two-thirds the weight of the previous version, while also increasing storage capacity.
We paid careful attention to the sizing of the storage space as well. I spent my pandemic stimulus money on camera gear, and my collection has only grown since—my desk is now full of equipment. I tested all of it repeatedly with prototypes to arrive at a highly practical size. While the look has changed significantly, I believe it remains a tool that existing FOCUS users will appreciate. And I’m sure it will make you want to bring your camera out into the field again.
“Always with your camera on your chest.”
Pack and go!
Tetsu Saito, May 10, 2021
- サイズ
- L Size: 250 × 130 × 210 mm
M Size: 200 × 120 × 180 mm
- 容量
- L Size: 4 L
M Size: 2.5 L
- 重量
- L Size: Approx. 270 g
M Size: Approx. 240 g
- 主素材
- ROBIC 66 Nylon
- 付属品
- Shoulder strap, waist belt
